Hammers in Search of Nails
- Michael Kellman
- May 9
- 4 min read
Updated: Aug 15

Those of us in Product Design sure do love our sacred cows, don't we? We pamper them, parade them, and build our temples around them. And perhaps the holiest of them all, the one most deeply etched commandment is "Problem-First." Thou shalt understand thy user's pain before thou thinkest of a solution. But what if I told you that clinging too tightly to that commandment right now, in this particular moment, is like trying to navigate a brand new, electrifying city using only a faded map from the time of the city's founding?
Wait! Don't gather the villagers and light the torches just yet. I’m not saying we should toss empathy out the window or start building shiny gadgets nobody needs. Blindly chasing solutions, that classic "hammer looking for a nail" blunder? That’s still a one-way ticket to the land of forgotten products. For years, the sweet spot, that comfortable and productive space, was finding those genuine user needs that our existing tech could realistically tackle with some serious impact. We got good at it. We matched known problems to known capabilities.
But what happens when the new tool that lands in our kit isn’t just another wrench, a slight upgrade to what we already have? What if it's less like a better hammer and more like... well, like someone just handed us a device that can not only swing itself with incredible precision but also tell us what needs building, and even sketch out the blueprints for structures we’ve never conceived of?
Large Language Models aren’t just another incremental step. They’re a different beast entirely. Think about it: we're suddenly dealing with something that doesn't just process our typed commands. Imagine a collaborator that genuinely gets the tangled, nuanced mess of human language, the unspoken bits, the "you know what I mean." Then, picture this collaborator not just understanding, but thinking and connecting disparate ideas like a seasoned detective untangling a complex case, reasoning through scenarios, and even anticipating needs. As if that wasn't enough, it doesn't just ponder; it acts. It can reach into data, call up other tools, and actually do things in the digital world. It's like we've suddenly got an intern, a research assistant, and a prototyper all rolled into one, ready to roll 24/7. They might not be the highest quality helpers just yet, but you'd be foolish to leave them idle just because they're not perfect. And remember: this is the worst they'll ever be.
When a technology explodes with this kind of multifaceted power, clinging only to the problems we already see is like owning a Formula 1 car and never taking it out of the garage because the roads we know are only fit for a bicycle. Remember the dawn of the airplane, the automobile, or the internet? These weren't just solutions to pre-defined travel or communication problems. Sure, people wanted to get places faster or share information, but the ways these tools reshaped our world, the industries they birthed, the societal shifts they triggered was discovered through sheer experimentation, through people saying, "Wow, what if we tried this?" The truly game-changing uses were often things we couldn't have even articulated as a "problem" beforehand because the very notion of a solution was pure science fiction.
So, how do we figure out where this almost magical new hammer can truly provide value? By swinging it. And I mean really swinging it. It’s in the trying, the tinkering, the "what if we just..." moments. It’s about setting it loose on tasks we’d written off as too complex, too ambiguous, or just too time-consuming. Maybe it’s about finally tackling that mountain of unstructured user feedback we never have time to properly synthesize. Perhaps it's about generating truly diverse user personas that challenge our own biases. Or what about using it to explore design variations at a scale and speed we could only dream of before?
It's in these experiments, these playful (and sometimes frustrating) explorations, that we’ll uncover its true strengths. We'll also bump into its current quirks and limitations.Yes, "hallucinations" are real, and biases can creep in if we’re not vigilant. But treating these as showstoppers is like abandoning cars because the first models were a bit unreliable and needed a crank-start. Instead, these are the signposts telling us where to guide it, where to build guardrails, and where the human touch remains absolutely critical. Through this active engagement, we’ll stumble upon the "low-hanging fruit" that was previously dangling on branches so high, we couldn't even see them, let alone reach them.
Because here’s the exciting part: all this new power, all this potential... it's intoxicating, isn't it? And the compass that'll guide us through this exhilarating new landscape, the thing that ensures we don’t just build flashy demos, is our unwavering focus on the user. Our core mission as product builders hasn’t vanished in a puff of AI smoke. The fundamental questions still hold all their power: Does this genuinely solve a human problem? Does it make life easier, better, or more delightful for the people we're designing for? Does it make sense for the businesses we’re part of? It doesn't matter if we call it a "Chatbot," label it "GenAI," or give it some futuristic "Agent" moniker. What matters is its impact on real lives.
So, what does this all mean for us in the trenches of UX? It means our role is getting a serious upgrade. We need to gracefully dance between our cherished problem-driven design approach and a bold, curious embrace of technology-driven opportunity exploration. We’re not just defining problems anymore; we’re co-discovering what’s even possible. We need to be the ones out front, with a healthy dose of skepticism and a massive dose of imagination, venturing into this wild new technological frontier.
This is our invitation to the workshop, folks. Let’s grab these new hammers and not be afraid to build something a little unexpected. Let's lead the charge in figuring out what amazing, previously unimaginable things are now within our grasp. The future of how humans and technology interact is being hammered out, right now, as we speak. We have a chance to be the architects of that future, not just the decorators of its past.
Let’s get out there and build something incredible.